Rebrand and website redesign for mindbodygreen, a leading wellness media company. As the site content is devoted to an individual’s mental, physical, emotional, spiritual, and environmental well-being, the tone of the new identity is welcoming, approachable, and bright through the use of a robust and meaningful color system. Inspired by the gradient of a sunrise, the color palette for the content categories is comprised of soft and bright hues in the visual spectrum. The media aspects and sub-brand colors are inspired by natural elements such as land and sky. In addition to a color associated with each content category, each subcategory has its own set of icons. The color of the icons matches the main category.
︎ brand identity, art direction, website design, illustration
︎ project completed at Wondersauce