Brand identity and e-commerce website design for LIVELY, a lingerie brand inspired by and for smart, active women, which launched in early 2016. In creating the brand identity, designed the wordmark and symbol, which was implemented on collateral such as the hangtag and garment labels as well as establishing photography art direction and the brand’s voice and tone.
︎ brand identity, creative direction, art direction, website design, content strategy
︎ project completed at Wondersauce