Redesign of e-commerce site for luxury fashion house, Derek Lam and its sister brand, Derek Lam 10 Crosby. As Derek Lam himself was a student of American design, the goal for the site redesign was one that communicated his key influences and approach to American sportswear. In addition to drawing inspiration from the clothing itself as well as Derek’s take on the modern woman, inspiration was drawn from Derek’s favorite art director and designer, Alexey Brodovitch. The result was a clean, pared back site experience, maintaining the fashion house’s version of boldness: large moments of color, moments of open spaces, big type, and overall ethos of designing down to the essentials.
︎ art direction, website design, content strategy ︎ project completed at Wondersauce